Leave the Dark Ages behind.

“Skin care is for girls!” Boys have always been conditioned to believe that taking care of skin is only for girls. But today more and more men have started warming up to the idea of paying attention to personal grooming. And they aren’t embarrassed about it either. Men want the same things women fuss over like fair, radiant and soft skin, and they want them now. Understanding these needs, skin-care companies have unleashed a sea of skin care products targeted specifically at men. In this masculine array, one such category has received a booming response - fairness products. However, men using such products have a few grievances, like having to wait weeks to see visible signs of fairness. They also ask, “A job interview or a date wouldn’t wait 15 days, so why should fairness?”

Identifying this gap, Fem a company with a reputation as the innovators in the skin care category has launched Saka - Oxygen bleach for men. The skin care experts have formulated Saka to gently work wonders in just 15 minutes. It works with a three-pronged action –

• Bleaching to remove suntan,
• Cleansing to remove dirt, bacteria, dead cells and provide extra oxygen to the skin, and
• Nourishing to unclog pores. So you can give dull, lifeless skin a total lift, and an instant boost of life.

Those who have tried the bleach swear by its effectiveness and have said it has boosted their confidence by giving them access to a fairer and flawless complexion in just 15 minutes. Taking care of skin is nothing to shy away from. As a matter of fact, it’s a healthy habit and the results shine clear for everyone to see.